I redesigned our lawyer directory listings to be mobile-first, resulting in a drop in bounce rate across devices and positive conversion signals. This is an ongoing efforts and more iterations are needed. Problem I joined the lawyer profile & directory team at Avvo just as lots of changes were going on. Change in business goals: The […]
Read MoreA mobile-focused effort to engage users who have created an account on Avvo.com including building new content discovery pages and a new navigation system in small iterative releases. Problem & context Avvo was treating registered and non-registered users the same. By creating an account users were showing a willingness to engage with our site, yet there […]
Read MoreI increased funnel completion rate from 22% to 28% on one of Avvo’s core paths by reframing the account registration step in terms of the user’s task. My solution was repurposed on another feature and contributed to a 10% lift in conversion rate for that feature. Problem & context Avvo Q&A is a major source […]
Read MoreThis is a project to build an application-level smart search using ElasticSearch to allow administrators to find information quickly, and to allow researchers to find things that aren’t on their dashboard. Problem We observed that MyResearch funding status dashboard isn’t meeting the need administrators have to find information within the application quickly (due to high numbers […]
Read MoreMy department was tasked with creating a system to help researchers keep up-to-date on their research training compliance. I worked with a small, cross-functional team as an interaction designer to do initial discovery into the problem space, scope an MVP, and spent the next several years building out more features and expanding the scope of the […]
Read MoreFor two years I worked on a product that let researchers see the status of their funding proposals and awards in a way that is easily digestible and provides just the right amount of information at the right time. Overview Since this was a long project, here’s a quick summary of the problem, approach, and […]
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